The WFEA Morning Update

Chidester asks; Will consumers cut out retailers to get their hands on top tier brands made in China…?

A model wears the latest fashion from Finnish outdoor gear brand Halti during the opening show for China Fashion Week in Beijing, Thursday, March 20, 2025. Photo: Associated Press/AP Photo/Ng Han Guan

Chidester asks; Will consumers cut out retailers to get their hands on top tier brands made in China…?

Host Jeff Chidester and Producer Tom Novak discuss the slew of direct-purchase ads for high-end, Chinese-made products popping up on TikTok.

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